You wrote a Christian book because you have something to say. Maybe it is a devotional that changed your life. Maybe it is a teen Christian romance that speaks to young readers navigating faith and identity. Maybe it is a Christian parenting guide that helps parents raise spiritually grounded kids. Maybe it is an inspirational memoir about your journey of faith. Maybe it is a women's Christian fiction series that explores redemption and grace. Whatever it is, you wrote it because the message matters.
Here is the problem: writing the book was the easy part. Getting it in front of the people who actually need to hear that message is completely different.
Christian book publicity is not the same as general book marketing. The Christian market has its own channels, its own gatekeepers, its own rhythm. We know the reviewers who matter in your space are different from mainstream book bloggers. The media outlets that reach your audience are different. The events and conferences where your book actually sells are different. The communities that could become your core readers operate by different rules.
We provide Christian book publicity services because this market requires specialized knowledge. We know how to get your book in front of pastors, Christian readers, faith based bloggers and the media outlets that actually serve the Christian community. When you try to market a Christian book using general book marketing tactics, you are often talking to the wrong people about the wrong things. We know the shortcut because we live in this space every day.
If you have not marketed in Christian spaces before, you might not realize how different it actually is.
General book publicity focuses on bookstores, mainstream media, Bookbub, mainstream podcasts and general reader communities. Christian book publicity focuses on Christian bookstores, faith based conferences, Christian media outlets, Christian podcasts, church networks and specifically Christian reader communities.
These are not overlapping circles. They are separate markets with separate gatekeepers.
A reviewer who covers Christian fiction exclusively on her blog is not the same as a mainstream book blogger. A podcast hosted by a pastor or faith leader that reaches Christian listeners is not the same as a general podcast. A conference that brings together Christian authors and readers operates completely differently from a general book conference. Even Amazon works differently in the Christian space. Your book categories, keywords and metadata strategy should be completely different if you are targeting Christian readers versus general readers.
When authors try to market Christian books without understanding this distinction, they spend money and energy reaching the wrong people. They get rejections from mainstream reviewers who do not read Christian fiction. They get rejected from events that do not cater to faith audiences. They build visibility in places that matter to everyone except their actual readers.
The cost is not just the wasted marketing spend. It is momentum. Your book launch window is small. If you spend those months pitching the wrong outlets and the wrong people, by the time you realize the mistake and pivot, you have already lost your moment.
Let me be specific about what our approach to Christian publicity actually does.
First, we know the Christian publishing ecosystem because we operate inside it. We have relationships with Christian reviewers, Christian book bloggers, Christian media outlets and Christian event organizers. We know which podcasts are listened to by Christian readers. We know which Facebook groups have actual engaged faith based communities. We know which conferences, church networks and faith based organizations host author events. That relationship map is worth a lot because it gets you in front of the right gatekeepers fast.
Second, we understand Christian reader expectations and how to position your book to matter. If you have written a fiction novel exploring doubt and faith, a mainstream book blogger might see it as "philosophical fiction with religious themes." We position it to the Christian audience that reads specifically because they want to explore those exact questions. The same book, completely different positioning. We know the difference between what sells to everyone and what sells to people of faith.
Third, we can get your book in front of Christian media that will actually cover it. Christian radio, Christian podcasts, Christian YouTube channels, Christian blogs and Christian magazines. These outlets exist and they actively seek Christian books to promote because their audience is looking for them. Most mainstream publicity firms do not know where these outlets are or how to pitch them. We live in this world.
Fourth, we can help you connect with Christian review communities and blog tours organized specifically for Christian books. Getting reviews from Christian readers matters more for Christian books because those reviews influence other Christian readers. We know how to get your book in front of the reviewers who matter in your space.
Fifth, we can help you navigate speaking opportunities at churches, conferences and Christian events. These are often the biggest sales channels for Christian authors. A pastor invites you to speak at a Sunday service. You sell twenty books at the back table. Twenty happy readers who talk about your book in their faith communities. One church event can set off a chain reaction of visibility within Christian networks that general book marketing never touches.
There is something else that matters in Christian publishing that most general publicity ignores: trust and credibility within faith communities.
Christian readers are careful about what they recommend to their communities. If you write a Christian book, readers want to know where you come from spiritually. They want to know your faith background. They want to understand your theology or your perspective. We help you articulate that in ways that build trust, not just visibility.
That might look like interviews on Christian podcasts where you discuss not just your book but your faith journey. It might look like features in Christian magazines that explore your spiritual perspective alongside your writing. It might look like endorsements from respected Christian leaders or authors who vouch for your work and your faith.
This is not about faking credibility. It is about getting your real credibility in front of the people who care about it.
When a pastor reads a review of your Christian book from another pastor or a respected faith leader, that carries weight. When a mom reads your Christian parenting book and sees that you have worked with church networks, that matters. When a teen reads your Christian romance and sees that it has been recommended by youth pastors, suddenly you are not a stranger. You are someone worth reading.
General book publicity misses all of this. It focuses on reach. We focus on credibility within the community. That is the difference between lots of clicks and actual sales and long term reader loyalty.
If you are working with us on Christian publicity, here is what tends to happen.
We ask you about your book, your theology, your perspective and what makes your message unique in a Christian context. Are you writing for evangelical readers, Catholic readers, progressive Christians, pastors, women in church, young adults in youth group, homeschooling families? The Christian market has a lot of different subsets and your message matters more to some than others.
We also help you figure out which part of your Christian faith story is most compelling to tell alongside your book. If you are a pastor who left the church and wrote a novel about spiritual doubt, that is a story. If you are a former atheist who became a Christian and wrote a devotional, that is a story. If you are a therapist helping Christian clients navigate trauma through faith, that is a story. The story gives your book a hook that works in Christian media.
From there, we help you write your pitch, your bio and your talking points in language that makes sense to Christian audiences. Not dumbed down. Not preachy. Just authentic to where you actually are spiritually and how that connects to your book.
We build a detailed list of Christian reviewers, Christian book bloggers, Christian podcasts, Christian radio shows, Christian magazines, relevant Facebook groups and churches or conferences that match your book and your message. This is detailed work. We are not just finding "Christian media." We are finding specific outlets and specific people.
Then comes the pitching. We pitch your book to Christian reviewers and bloggers to get coverage. We pitch you to Christian podcasts for interviews. We help you get coverage in Christian magazines or get featured on Christian websites. We identify speaking opportunities at churches and Christian conferences.
Finally, we coordinate getting your book to reviewers, scheduling interviews, managing your calendar and following up to actually get the commitments and coverage.
Here is something that catches a lot of Christian authors off guard: the Christian calendar matters.
There are seasons when people are more likely to read certain types of Christian books. January is huge for devotionals as people commit to New Year faith practices. Easter is big for Christian fiction that explores resurrection and redemption. Holiday season is big for faith memoirs and stories. Summer conference season is when pastors and church leaders are finding new authors and books to recommend. Back to school season is when parents are looking for Christian resources for their kids.
We know these seasons and times your publicity campaign to hit the moments when Christian readers are actually looking. You do not want your Christian parenting book to launch in July when nobody is thinking about school year church programs. You do not want your teen Christian fiction novel to launch in June when school is ending and summer reading is secondary. You do not want your Easter focused Christian novel to launch in March when it is too late for Easter reading but too early for the big Easter season gifting.
This is not magic. It is just understanding the market you are actually in.
Do not confuse these two. They work together but they are different things.
Christian distribution gets your book into Christian bookstores, Christian conference vendor tables, churches and Christian retail networks. It handles inventory and logistics.
Christian publicity gets your book in front of Christian readers, Christian media and Christian influencers. It builds visibility and credibility.
You can have perfect distribution and zero visibility. Your book sits on a shelf and nobody knows it is there. You can have great publicity and poor distribution and readers get excited but then cannot find the book. You need both working together.
We handle the visibility and credibility piece. We also know the distribution landscape and can guide you on getting your book into the right Christian retail channels at the same time.
If you are not ready to work with us yet, you can start building momentum in Christian spaces today.
Identify Christian book bloggers and reviewers who read your genre. Follow them on social media. Engage with their content genuinely. When you are ready to launch, reach out personally with a thoughtful pitch about why you think your book matches their interests.
Join Christian reader communities on Goodreads and Facebook. Do not spam. Participate genuinely. Share insights. Answer questions. Let people know you as an author, not as someone asking for something.
Research Christian podcasts, Christian radio shows and Christian YouTube channels that cover books and authors. Listen to a few episodes. Then pitch the hosts specifically about why your book and message would resonate with their audience.
Look for Christian conferences, faith festivals and church events that host author signings or speaking opportunities. Apply. Build relationships. Show up.
Start a newsletter or email list specifically for Christian readers. This becomes your direct line to people interested in your work without relying on any algorithm or any platform.
This is slower than working with us but it is not free. It requires time and genuine community building. When you do work with us later, we can amplify what you have already started.
You are probably ready to invest in Christian publicity if:
The cost varies widely. Some campaigns are priced as flat fees. Some are priced per article or per placement. Some do both. The investment usually ranges from a few hundred dollars for light support to several thousand for a full campaign with multiple touchpoints.
Before you work with anyone, ask specifically about their relationships in Christian publishing. Ask to see examples of Christian authors they have worked with and what kind of coverage they got. Ask about their experience with your specific subgenre or Christian niche. Do they understand evangelical fiction or do they mostly work with inspirational nonfiction. Do they have experience with teen Christian fiction or Christian parenting guides or Christian memoirs. The fit matters.
When Christian publicity works, it does not just create buzz. It creates community.
Your book gets into the hands of readers who actually connect with it. They talk about it in their churches, their small groups, their Bible studies. They recommend it to their friends. One reader becomes ten readers. Ten readers become a hundred. You build a readership that wants to read your next book because they have already felt seen and understood by this one.
That is the difference between a book that sells and a book that builds an actual author platform. Christian publicity, done right, builds the platform. It gives your next book a head start before it even launches. It gives you speaking invitations and event opportunities. It gives you readers who care.
That is worth the investment.
The Agency at Brown Books
Book PR Insider is where we share what we're actually seeing work for authors in real time—the media shifts, the campaigns that moved books, the visibility strategies that matter. No playbooks. No generic tips. Just the unfiltered perspective from people working in publishing and PR every single day.
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