Book Industry Events, Expos & Trade Show Promotion

We evaluate which industry events, expos, and trade shows are worth your time and how to show up strategically. This includes preparation, positioning, and follow-up so attendance leads to real connections instead of passive presence. The focus is on visibility that serves long-term positioning, not just attendance.

A professional author promoting their book at a bustling industry expo. The author, a middle-aged woman with short brown hair, stands at a well-designed booth adorned with her book cover and promotional materials. She is engaging with a small group of interested attendees, smiling and holding a copy of her book. The background features vibrant banners and other booths, giving a lively atmosphere to the event. Soft lighting enhances the inviting feel of the scene.

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